{"id":27862,"date":"2017-04-07T13:35:23","date_gmt":"2017-04-07T13:35:23","guid":{"rendered":"https:\/\/federicoginer.com\/nueva-imagen-corporativa\/"},"modified":"2025-02-11T15:18:31","modified_gmt":"2025-02-11T14:18:31","slug":"nueva-imagen-corporativa","status":"publish","type":"post","link":"https:\/\/federicoginer.com\/fr\/nueva-imagen-corporativa\/","title":{"rendered":"Texturas millim\u00e9triques : Nouvelle papeterie d&rsquo;entreprise."},"content":{"rendered":"<style type=\"text\/css\">body.kc-css-system .kc-css-2044693 ,body.kc-css-system .kc-css-2044693 p{font-family: Roboto;}<\/style>\n<section  class=\"kc-elm kc-css-621426 kc_row\">\n<div class=\"kc-row-container  kc-container\">\n<div class=\"kc-wrap-columns\">\n<div class=\"kc-elm kc-css-752572 kc_col-sm-12 kc_column kc_col-sm-12\">\n<div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-2044693 kc_text_block\">\n<p>Pendant plus d&rsquo;un si\u00e8cle, la plupart des \u00e9tablissements scolaires espagnols ont \u00e9t\u00e9 \u00e9quip\u00e9s du mobilier d&rsquo;une entreprise valencienne. Ce sont les classiques pupitres verts, les chaises pliantes en treillis ou les tables \u00e0 bras mobile, des meubles exceptionnels qui ont accompagn\u00e9 notre \u00e9ducation et ont \u00e9t\u00e9 des spectateurs privil\u00e9gi\u00e9s de la croissance de plusieurs g\u00e9n\u00e9rations en Espagne. Notre entreprise, Federico Giner, a \u00e9t\u00e9 le fabricant de ces produits et nous avons maintenant cr\u00e9\u00e9 une nouvelle image de marque pour aborder une phase pleine de d\u00e9fis et de nouvelles perspectives dans les nouveaux espaces \u00e9ducatifs.<\/p>\n<p>Un renouvellement total de notre communication graphique avec une nouvelle identit\u00e9 visuelle, direction artistique, \u00e9dition de catalogues et m\u00eame la r\u00e9vision de notre mobilier traditionnel avec de nouvelles finitions et couleurs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27863 aligncenter\" src=\"http:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_00_odosdesign_3-1.jpg\" alt=\"\" width=\"1230\" height=\"624\" srcset=\"https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_00_odosdesign_3-1.jpg 1230w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_00_odosdesign_3-1-600x304.jpg 600w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_00_odosdesign_3-1-300x152.jpg 300w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_00_odosdesign_3-1-768x390.jpg 768w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_00_odosdesign_3-1-1024x519.jpg 1024w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_00_odosdesign_3-1-38x19.jpg 38w\" sizes=\"auto, (max-width: 1230px) 100vw, 1230px\" \/><\/p>\n<p>\u201cLa nouvelle marque conserve son essence et son exp\u00e9rience d&rsquo;entreprise centenaire, tout comme ses produits. Elle refl\u00e8te \u00e9galement son renouvellement et son engagement pour le changement dans cette nouvelle \u00e9tape. Pour ce faire, nous n&rsquo;avons pas seulement d\u00e9velopp\u00e9 une nouvelle identit\u00e9 visuelle, mais aussi toute une campagne de communication qui raconte cette \u00e9volution, et se refl\u00e8te dans sa direction artistique, son mat\u00e9riel de papeterie, ses catalogues et ses communications sur les r\u00e9seaux sociaux.\u201d<\/p>\n<p>Avec un regard tourn\u00e9 vers l&rsquo;avenir mais sans oublier le pass\u00e9, le logo ne pouvait pas entra\u00eener une rupture totale. Ainsi, la refonte de l&rsquo;identit\u00e9 visuelle a permis une modernisation de la marque sur les bases de l&rsquo;originale.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27871 aligncenter\" src=\"http:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_02_odosdesign-1300x900.jpg\" alt=\"\" width=\"1300\" height=\"900\" srcset=\"https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_02_odosdesign-1300x900.jpg 1300w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_02_odosdesign-1300x900-600x415.jpg 600w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_02_odosdesign-1300x900-300x208.jpg 300w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_02_odosdesign-1300x900-768x532.jpg 768w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_02_odosdesign-1300x900-1024x709.jpg 1024w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_02_odosdesign-1300x900-38x26.jpg 38w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<p>\u201cNous avons travaill\u00e9 la m\u00eame structure mais avec une mise \u00e0 jour des formes. Nous avons stylis\u00e9 ses traits, renouvel\u00e9 sa typographie et recentr\u00e9 ses lignes. Nous nous sommes appuy\u00e9s sur une nouvelle palette chromatique beaucoup plus contemporaine qui \u00e9voque l&rsquo;\u00e9cole, avec des tons et des textures caract\u00e9ristiques du mat\u00e9riel scolaire\u201d<\/p>\n<p>Dans ce sens, le mat\u00e9riel de papeterie est con\u00e7u pour transmettre la plus grande sensibilit\u00e9, avec des textures millim\u00e9triques qui rappellent la p\u00e9riode scolaire et des couleurs subtiles qui transmettent de la chaleur.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27874 aligncenter\" src=\"http:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_07_odosdesign-1300x900.jpg\" alt=\"\" width=\"1300\" height=\"900\" srcset=\"https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_07_odosdesign-1300x900.jpg 1300w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_07_odosdesign-1300x900-600x415.jpg 600w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_07_odosdesign-1300x900-300x208.jpg 300w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_07_odosdesign-1300x900-768x532.jpg 768w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_07_odosdesign-1300x900-1024x709.jpg 1024w, https:\/\/federicoginer.com\/wp-content\/uploads\/2017\/05\/cs_federico-giner_07_odosdesign-1300x900-38x26.jpg 38w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Ou du moins, elle doit rester r\u00e9serv\u00e9e \u00e0 des situations tr\u00e8s sp\u00e9cifiques. C&rsquo;est la perception de nombreux experts et \u00e9tudes consacr\u00e9es \u00e0 l&rsquo;innovation \u00e9ducative, qui consid\u00e8rent le mobilier scolaire comme un \u00e9l\u00e9ment dynamisant et facilitateur de nouvelles exp\u00e9riences p\u00e9dagogiques.<\/p>\n","protected":false},"author":14894,"featured_media":27864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[290,7],"tags":[77,90,105,106],"class_list":["post-27862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","category-noticias","tag-federico-giner","tag-diseno","tag-nueva-imagen","tag-corporativa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Texturas millim\u00e9triques : Nouvelle image de marque de Federico 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