We are taking another step forward in the new phase recently initiated by the relaunch of our brand with the creation of a new catalog. This is an update of all our old collections, gathered under a new color scheme suggested by the design studio Odosdesign.

Thus, the classic green desks, folding mesh chairs, and movable-arm tables – so recognizable to several generations of Spanish students – are making their way into the forefront of 21st-century educational innovation.

“For this first stage, we have modernized the traditional furniture with new shades and colors. This way, we continue to find the pieces that have made Federico Giner a great company due to their robustness, safety, and durability, but now with more updated finishes,” explains Ana Segovia from Odosdesign, the studio responsible for the art direction of the new catalog.

Throughout its pages, we showcase five different spaces with the new products: a children’s space, a secondary school area, a university space, a dining room, and a laboratory.

“To display each of these references, we have opted for conceptual settings with open, modular architectures where the furniture is arranged in a very visual way, accompanied by real models. As if using frames, we place the product and combine walls and floors with the different environments created,” says Ana Segovia.

Just like the new catalog, we want to convey the security and experience of the brand but from a new perspective, with precise textures, new finishes, and colors that transmit warmth. Products that adapt to the didactic, methodological, and pedagogical needs of contemporary education, thanks to a renewed and flexible production system.

The new catalog not only looks toward the future of education and school furniture but also delves into our history. Since 1910, Federico Giner has been designing and distributing furniture for schools and universities (based on values of robustness, durability, and functionality), but the brand has now consciously shifted to face “the challenges posed by new methodologies and teaching proposals, where spaces require new solutions.” This new momentum, reaching the fourth generation of the family business, they say, is closely linked to fostering “an educational change based on active pedagogies, cooperative work, project-based learning, and service learning.”

As explained by their spokesperson, Nacho Caravaca Giner, “With this rebranding, we want to maintain our values, the ones that have always identified us, while modernizing and updating high-quality, durable school furniture, with great flexibility to innovate, experiment with new materials and finishes, and thus offer a product adapted to the real needs of 21st-century education.”

The Giner family, more than a century later, continues to embody a new and much more sophisticated design stage. “We want to once again be leaders in innovation and design of school furniture in the next five years,” he emphasizes.

Download the new catalog here: http://bit.ly/24BvTPT